This was a final year university project where we were tasked to create a speculative wayfinding system for Elizabeth Farm, under the Museums of History NSW. This was an open brief which simply required an element of historical storytelling within Elizabeth Farm. My response to this was to playfully personify Elizabeth MacArthur through a branded biography.
I wanted to illuminate Elizabeth’s story by personifying her in a sharp, fast paced way that was strikingly modern and appealing to a young, technologically literate audience without necessarily any knowledge in history. Elizabeth’s unique story as a successful mother and businesswoman was something that I wanted to bring to life through typographic pacing, colour and playful narration. This story could be digitally accessed, as the reader explores Elizabeth Farm firsthand.
